written by
Alyx Thomas

3 Reasons Your Website is Costing Your Tour or Activity Money

digital marketing 2 min read
Desk Setup
Photographer: Luke Chesser | Source: Unsplash

Small leaks never seem to cause a problem, that it until the water bill comes or you start to find cracks in the wall. As scary as it may seem, this metaphor can apply to your tourism businesses’ website! What might seem like small "leaks" to you, could be leading to a much larger issue. Here are 3 reasons your website is costing your tour or activity money, all just because of small “leaks” in your website.

1. No Booking Software

As a tourism business in the digital world, if you do not have any or have a hard to use booking software, you are losing sales left & right. In a survey done by Redzy, over 60% of Australian & American tour operators said that their website was the most effective booking channel. Without efficient booking software, how many sales do you think your business is currently missing out on?

At iWerx Connect, we partner with Peek Pro Booking systems when building websites for our clients, and that is because, through optimized booking flow, Peek can increase your bookings by 30%.

2. Not Mobile Optimized

It’s no secret that the amount of traffic on mobile has increased significantly over the years, and it continues to do so! It’s 2019, so it’s time for your business to have a responsive and user-friendly website. Having a "responsive" website means that it can adapt itself to the size of the device it’s being viewed on. If your tourism business doesn't have a responsive site, your potential customers might be running right into the arms of your competitors. Also, one benefit of having a responsive site is that it helps your business with its search engine optimization!

3. Your Website Isn’t Obvious

When a person first visits your website, a couple of things need to be clear immediately.

- What You Do

- What Makes You Special

When a visitor first comes to your website, the first thing they don’t want to see is vague information, such as “Welcome to Jane’s Tours”. Right from the get-go, tell your visitor what you do, and make sure the design is eye-catching enough to make them stay on your site. Take our website for an example! Clean, easy to read, and we’re clear about what we do right from the beginning!

iWerx Connect |

Do you see one or all of these problems on your website? That means it’s time to call in some experts. At iWerx Connect, we specialize in building amazing websites, getting businesses’ like yours ranked on Google, and so much more. Contact us today with any questions, or to get started on booking more customers today!

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