In the digital age, a brand's online reputation is pretty much the only thing that matters. If a brand has a poor reputation, it's better off not being on the internet at all.
Thankfully, there are plenty of ways to manage your brand's reputation.
Here are five of the most effective reputation management strategies.
1. Silence Speaks Volumes
Just because you can say something doesn't always mean that you should. There are plenty of instances where a brand has tarnished its reputation by responding to customers in a negative, unnecessary fashion.
Learn from the mistakes of these businesses and understand that sometimes, silence really is golden.
We're not saying that you should never step in and defend your brand. On the contrary, if someone is saying something defamatory or untrue, you have every right.
But should you feel the need to respond, do so in a calm, professional manner. It'll pay off and could keep you out of some major trouble.
2. Generate A Discussion
This is an important tip, especially those looking to corner their local market. If your brand seemingly doesn't have an online reputation, you'll need to build one up.
One of the best ways to do so is by encouraging customer reviews. Yelp, Google's My Business, and even your own site are great places to generate discussions about your brand.
Take the feedback to heart and don't be afraid to feature some of the best reviews on your social channels.
3. Set Up A Google Alert For Your Business
Some business owners may feel hesitant about setting up a Google Alert for their brand. But make no mistake, virtually every major corporation you can think of does the same.
Think of these alerts as your own personal spy. You can discover where -- and what -- customers are saying about your business.
Having this information can be extremely helpful, as it can help your marketing efforts as well as your online reputation management. In essence, it takes the guessing out of finding your audience.
4. Join Social Media
If you're not on social media, you're making a huge mistake. Social media is, without a doubt, one of the most important reputation management tools a brand can utilize.
Not only does it give your customers a place to find info on your business, but it's a great way to quickly answer any customer questions or address concerns.
5. Be Personable
There's a big difference between being professional and being cold. It's okay to have some fun and use a more laid-back approach to your online presence.
In fact, acting more personable is a great way to win over new customers. People want to give their money to brands that seem "real" and not cold or clinical.
Improve Your Online Reputation With These Five Tips
Managing your brand's online reputation can be a tricky task, especially if you don't have a local marketing team to help you out.
You have enough on your plate, let us help. We'd love to partner with your business to generate more traffic and boost your sales. Get started today to learn how iWerx can help your brand.