Local SEO is a huge component of traffic for your business in 2018. Understanding how to utilize Google for your business best can make a huge difference.
With 93% of online experiences starting with a Google search, making Google work for you is a great way to get more exposure.
One of the best ways to get your business noticed in searches is with Google reviews. Reviews are an important aspect of drawing in customers to your Google searches.
In this article, we will go through why they're important and how you can make those reviews work for you and your business.
Why SEO Ties To Google Reviews
SEO is all about optimizing your website for search engines, for customers who are searching for your business locally and online. Local SEO is great for your customers who are nearby and are looking for you or somebody like your business.
With a lot of people searching for a local business on their smartphone at least once a week, if you aren't appearing in their searches you are missing out.
Google Reviews tie closely into local SEO as when people search in Google for a specific solution; your business can appear.
For example, if you run a dental clinic, and someone in your area searches for a dentist, appearing first in the list with a lot of 5-star reviews can make you stand out as the obvious choice.
Best of all, to appear in that list and high up is completely free.
How do you optimize your listing to appear in this list? Glad you asked.
Using Google My Business
One of the most important aspects of a business who wants to utilize reviews with Google is to set up a profile with Google My Business, GMB.
Google My Business works by setting up your business with a profile; it pulls information from Google+, Google Maps and your Google My Business profile to create a listing for your business.
This listing can then feature big pictures, meta descriptions of your website, your opening hours, telephone number and address as well as reviews.
Your Google reviews play an important role in convincing your customers to come to you over the competition.
Why Reviews Work
Reviews are an important aspect to helping customers decide on using your business over your competition. 83% of consumers trust recommendations from real people over an advertisement.
That's where reviews come in; they are real people who are giving real feedback on what they think of your business.
The beauty of online reviews is that you can get a lot of exposure for your business due to the sheer amount of people that use Google every day.
By optimizing your Google My Business profile, encouraging your customers to leave honest, detailed reviews and optimizing your businesses local SEO you can get maximum exposure to your reviews.
These reviews are your silent salespeople. They are who are going to be bringing leads and customers to your business's front door.
Optimize Your Businesses Reviews
Make sure you are using Google reviews for your business to the best of your ability. By hiring a local marketing agency to make sure you appear for important keywords in your business, your reviews will help maximize your exposure and bring you more customers.
If you need help in bringing your reviews to life on Google, get in touch today.