written by
Steve Edwards

Why Social Network Matters More Than Ever To Bar and Nightclub Marketing

Social Media Marketing 4 min read
Women looking at social media

The marketing sector can be a complicated location as new marketing tools and strategies are introduced, nearly on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to debunk the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can assist your organization tomorrow.

Mobile innovation has actually changed the way people travel. Now, more than ever in the past, individuals are utilizing mobile phones to plan every aspect of their trip, developing an extremely flexible and powerful marketing platform for the hospitality sector.

A study by eMarketer discovered 51.8% are utilizing their gadgets to finish travel reservations - a figure anticipated to rise to 86.4% by 2019 while ThinkWithGoogle reports 49% of all hotel searches take location through smart phones.

Working hand in hand with that reserving business and travel industries are becoming a lot more mobile-focussed is the idea that customers are now trying to find a total travel experience. It's not sufficient to simply sell the service utilizing traditional techniques any longer.

This is thanks to the increase in brand popularity across social networks platforms. Consumers, in specific Millennials, are concentrating on the bigger image when it comes to preparing a journey or holiday. Decisions are now based on exactly what they will get out of the trip as a whole and if they are being offered a totally immersive experience.

That's why developing your brand via mobile is crucial.

Establish a strong strategy
Primarily, we suggest doing this through a tailored social networks method. Utilizing Twitter, Instagram, Facebook etc. not only provides you a variety of platforms to reach out to customers but encourages visitors to share their experiences firsthand.

Brand-new figures show 97% of millennials share images and videos of their journeys online with 89% planning their travel activities based upon content published by their peers online.

People are motivated by others' viewpoints of where to go to, stay and what activities they need to try thanks to the power of social media and it's ability to determine locations through user check-ins, the immediacy of published product and hash-tagging.

With 73% of travelers utilizing a mobile phone to research a journey in 2016, a good social media existence is more crucial that before.

Social media also includes another essential USP. It gives the brand the opportunity to connect straight to consumers and uses a platform for track record management if any grievances are launched. It's a more intimate and individual direct channel for brand names to communicate with consumers.

When it comes to photo sharing, there really is no reason your brand name should not be showing of its finest functions via Instagram - which boasts 700 million active month-to-month users.

Video is vital
It may appear like an offered to consist of a good video marketing method but many companies are losing out on it's real potential when it comes to implementation throughout social networks channels.

In 2017, video material will represent 74% of all web traffic(hubspot)

In it's most fundamental type, social media videos provide you an unique platform to showcase your house, hotel or service in addition to the surrounding location, regional events, restaurants and bars.

According to Google's Traveller's Road to Decision report, 66% of individuals view travel-related content while thinking of travelling.

It's figures like these which show brands can no longer manage to be missing from social media.

Exceeding and beyond, developments in video, such as the brand-new live platforms offer scope for experimentation in the hospitality sector. Live video is growing ever more popular. It's more natural and natural and connects to consumers in a direct and intimate method. As it's still relatively brand-new it's essential to explore live video to see which approaches can truly work for your brand.

These developments need to be increased on to remain well ahead when it comes to both digital and social networks marketing across the sector.

It's all about content
As social networks users are constantly sharing their holiday experiences it's facilitating the way branded travel content is making it's way across the web.

Mobile material is an excellent way of encouraging customers to make reservations however it is essential to have a clear idea of audience and each platforms strengths ahead of time.

Stepping up your content in the form of blog sites and long kind copy raises awareness about events and activities in surrounding areas. Innovative and interesting city and travel guides are extremely useful in producing continuous discussions and increasing interaction in between consumers and the brand in an unforced way.

With people doing more searches than ever before prior to reservation, motivating natural destination marketing is particularly helpful in upping brand presence through effective SEO and keyword execution, incorporating a subtle call to action.

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