written by
Jana Byrn

Why Video Marketing Is Important in the Tourism Industry

Video Marketing & Photography 2 min read

74% of all web traffic in 2017 was video-based, and 70% of marketing professionals claim that video is able to convert more than other content. Not only that but according to Caribbean Dream Destinations, 2 out of 3 travelers are watching videos when they are deciding on a trip and related activities. So why is a video so integral in your marketing efforts? Let’s dive a little deeper!

1. It's Expected

At this point, video and film are practically expected by consumers. Customers are using film to research their purchases, and 64% more people buy from websites that have videos explaining their products according to MarketingProfs.

2. Return On Investment

Videos provide ROI. According to MarketingProfs, 70% of marketing professionals report that video converts better than any other medium.

3. Reach Your Audience

Video enables you to reach a bigger audience through social media platforms such as Instagram, Facebook, and YouTube. YouTube itself has over one billion users, and every day hundreds of millions of hours of YouTube videos are watched by consumers!

4. Increase Website Views and Ranking

Your website will benefit from having a video or videos because the average internet user will spend 88% more time on a website with a video than one without. Also, by having a YouTube video on your site, you are 50 times more likely to rank on Google.

So now that you’ve learned how you can benefit from video marketing, what are some ways and styles you can start incorporating video into your marketing tactics?

1. Documentary Style

Documentary style videos help show the consumer what the experience is and helps them visualize themselves in your tour or attraction.

Cable Beach Camel Safari
Deadliest Catch Fisherman's Tour

2. Show Your Customers

Including testimonials in a video help build your credibility and authenticity.

Vegas Rally

3. Short Videos & High Energy 

Short videos with quick cuts and high energy captures attention quickly and are highly shareable. Shorter videos tend to receive more engagement, which helps a business reach a larger audience.

Kansas Hurt Locket Trailer
iWerx Connect | Your Destination Marketing Experts

Video is an important tool when it comes to marketing in the tourism industry. Gone are the days where you can post a photo with a review and convince a potential customer to make a purchase. Consumers want transparency and visual proof of what they will be purchasing. All of the videos seen in this blog post were created by our videographer, so if you have questions or want to chat about getting videos for your business, give iWerx Connect a call!

digital marketing destination marketing video Marketing Videos tourism marketing